Keyword-level source attribution
O
Ok Peafowl
As a performance advertiser, I want Salesmsg to capture the campaign, ad-group, and keyword (or search term) associated with every tracked call/text and push that data into both my CRM and Google/Microsoft Ads, so that I can optimize bids toward the ads that drive real leads instead of just clicks.
Created by David Stupek
Chris Brisson
Hey Ok Peafowl, thanks for your feedback! Following up on this:
- What specific data points from the campaign, ad-group, and keyword do you need to be captured and pushed into your CRM and ad platforms?
- Which CRM and ad platforms are you currently using, and do you have any specific integration requirements for them?
- How frequently do you need the data to be updated in your CRM and ad platforms (e.g., real-time, daily, weekly)?