Real-time agent assist during live calls
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Northern Marsupial
As a Salesmsg user, I’d like my agents to get suggested responses and script guidance on screen while they’re on a live call. I’d like this either built into Salesmsg or through an integration with an agent-assist tool like Balto, Cresta, or Observe.AI.
To make that possible, Salesmsg would need to give these tools access to both sides of the call while it’s still happening, through live audio streaming or a real-time transcript. Today transcripts and AI summaries are only available after the call ends. That helps with review, but it’s too late to help my agent in the moment.
Why this matters to us:
My agents could answer tough questions correctly the first time, without putting callers on hold or promising a callback.
Everyone would stay on script, so calls are consistent no matter who picks up.
New team members could ramp up faster, because guidance is right there during the call.
Fewer mistakes would make it to the end of a call, so we’d spend less time on post-call review and cleanup.
Without this, we’d need to run calls through a separate platform to get live guidance. That splits our calling and texting across two tools and means we lose the benefit of having everything in Salesmsg.
Created by Hansel Aguilar
Chris Brisson
Hi Northern Marsupial — thanks for sharing this, super helpful context. I totally get why post-call transcripts/summaries don’t solve the “in the moment” coaching need. I’m going to pass this along to our team to look into what it would take (either built-in or via an integration) and we’ll follow up once we have more info.